How confident are you in your 2020 plan? The first quarter of the year is that hopeful time when we communicate our ambitions and goals to our distributors. We hope that everything we learned from 2019 will pave the way for a successful 2020. We hope we have more information about the current market so that we can make the necessary adjustments for 2020.
But, sometimes the road map to a more successful future does not feel so sure (or clear). The current market is changing, becoming more consolidated, complex and difficult to navigate. As the landscape is changing, tried and true strategies, like distributor incentives, don’t work resulting in the need to further discount prices and impacting your bottom line. Often, when your annual plan is built on shaky ground, it is the perfect time to hit the reset button.
In addition to everything you are doing, we recommend that you take an honest inventory of your efforts and the chance that you will succeed. This includes having candid conversations with your distributors about the effectiveness of the plans and goals that you have communicated.
Through our experience with our clients, we have found that having an outside, knowledgeable, strategic perspective can help companies reset. A reset often necessitates both a solid understanding of current market conditions as well as well-honed industry know-how. Whether it’s setting a new course or fine-tuning a current strategy, Chris and I are well equipped help you make the adjustments necessary to move your brand forward confidently.